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Marketing and PR
·Online New
Copywriting A to Z Course
Why Join the “Copywriting A–Z” Course? This course is designed to help you create compelling advertising and sales copy while working alongside marketing, sales, project managemen...
What you'll gain
- ✓ The fundamentals of copywriting
- ✓ The role of psychology in copywriting
- ✓ Copywriting and content creation
- ✓ AI and copywriting
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Online
Level
Beginner
Starts
Oct 07, 2025
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why Join the “Copywriting A–Z” Course?
This course is designed to help you create compelling advertising and sales copy while working alongside marketing, sales, project management, and many other teams. By conducting audience analysis, you will learn how to identify your target market, engage them with strong copy, and drive conversions. The course also focuses on understanding audience emotions, feelings, and needs key elements that lead to desired results and successful sales. Copywriting is also a flexible profession that opens the door to freelance and remote work opportunities, both in local and international markets. Thanks to the online format, you can join the course from anywhere that suits you.Get 5% Cashback
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Who is this course for
-
✓
Early-career professionals
This course is ideal for anyone looking to start a career in copywriting - as a copywriter or content specialist. With the knowledge you’ll gain, you’ll be able to work both freelance and in-office, collaborating with companies in Armenia and abroad.
-
✓
Specialists gaining second profession
It’s also a great fit for those who want to acquire a second profession, work online or freelance, and create engaging, sales-oriented content.
What you will learn
- ✓The fundamentals of copywriting
- ✓The role of psychology in copywriting
- ✓Copywriting and content creation
- ✓AI and copywriting
- ✓UX copywriting
- ✓Email marketing copy
Program
- Definition of copywriting
- Types of copywriting
- The role of a copywriter in modern business and career opportunities
- How to identify and understand your target audience
- Basics of creating buyer personas
- Discovering customer pain points and presenting solutions
- Key questions to ask before writing a text
- How people read and respond to texts
- Cialdini’s 6 principles of influence
- Psychological triggers (scarcity, social proof, authority)
- The difference between content and sales copy
- Examples: blogs, social media, websites, ads
- Where and when to use each
- Types of headlines
- A collection of 10+ effective headline formulas
- Practical exercises
- Introduction, body, conclusion, CTA
- Classic copywriting formulas
- Balancing brevity and detail
- Using AI for faster content creation and editing
- What is a prompt and why it matters for effective AI use
- How to balance AI support with maintaining your own tone and style
- How to create a copywriting portfolio
- The right format for presenting examples
- Ideas for building a portfolio without real-world experience
- Specifics of writing for Facebook, Instagram, LinkedIn, TikTok
- Short formats, hooks, and storytelling
- Example analysis
- Ads in social media
- Structure of ad copy
- Common copywriting mistakes
- Structure of a landing page
- “About Us” page and service descriptions
- Basics of SEO copywriting
- UX copy
- Types of emails (newsletter, sales, onboarding)
- The importance of the subject line
- Example analysis and exercises
- Real examples and analysis
- Comparing weak vs. strong copy
- Research tools
- AI tools (how to use them effectively)
- Working files and checklists
- How to create a copywriting portfolio?
- The proper format for presenting examples
- Portfolio ideas when lacking real-world experience
- Students create their own copy (by type)
- Analysis and group discussion
- Summary: what we’ve learned and next steps for career development
We are writing sales copies about an unfamiliar sphere
Course details
🗓
Schedule
Tue 19:30 - 21:30
Sat 11:30 - 13:30
💳
Payment
Monthly
🧭
Internship
Included
🎓
Certificate
On completion
16 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start Copywriting A to Z Course?
Book a free consultation and reserve your place in the next cohort.
55,000 ֏
2 months · Starts — Oct 07, 2025
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