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Marketing and PR
·Offline
Digital Marketing Full Course
Why participate in the "Digital Marketing Full Course"? If you are a professional that is already working in the Marketing sphere and want to deepen their knowledge, or you are a...
What you'll gain
- ✓ SMM platforms
- ✓ Content Marketing
- ✓ SEO, Google Analytics
- ✓ Email Marketing
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
6 months
Format
Offline
Starts
Jun 29, 2026
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why participate in the "Digital Marketing Full Course"?
If you are a professional that is already working in the Marketing sphere and want to deepen their knowledge, or you are a specialist in another field, follow up the news, then this course is really suitable for you. "Digital Marketing Full Course" will assist you in getting introduced to the basic topics this field may suggest: working with web pages, creating qualified content, and finding the real target we may have. If you want to:- Gain deep and practical knowledge about Digital Marketing
- Have skills to work with content management
- Have a great view about the ads platforms
- Learn SEO (Search Engine Optimization)
Get 5% Cashback
Pay with 
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Who is this course for
-
✓
Specialists from Marketing
For the professionals that are new in the sphere and want to have deep knowledge about Marketing and reach new achievements. This course will be great for Junior Marketing specialists as well.
-
✓
Specialists from other fields
For the specialists that want to change their field and go deep into the amazing world of Marketing. This training is a real chance for everybody to have a new profession and skills.
What you will learn
- ✓SMM platforms
- ✓Content Marketing
- ✓SEO, Google Analytics
- ✓Email Marketing
- ✓Google Ads
- ✓ASO and User Acquisition
Program
- Introduction to the concept of Marketing: Online and Offline formats
- Marketing Mix (4 Ps)
- Marketing models (AIDA, SWOT)
- Customer journey map
- What is UPT and how to create it?
- Competitor mapping
- Target audience
- Customer persona
- Group work
- Brand fundamentals
- Brand positioning
- Key elements of the brand
- Group work
- Brand identity
- Brand storytelling
- Brand experience
- Brand values & other key elements
- Group work
- What is Marketing plan?
- How to create a marketing plan?
- Essential points of a marketing plan
- Group work
- What is a marketing campaign?
- What components does it consist of?
- Offer creation
- Visual marketing / the components of visual campaigns
- The Roles of trends in Marketing
- Group Work
- How to analyze marketing campaigns?
- Marketing campaign key metrics to check
- Group work
- The presentation for all the lessons coverage
- Discussion/ Questions & Answers
- Social Media Marketing Benefits for Business
- Understand the importance of a data-driven approach in SMM
- Learn to set and track SMART goals
- Develop comprehensive social media strategies for different platforms
- Different types of content: visual, written, and interactive, and when to use each.
- Key storytelling elements
- Case study
- Gen AI content creation
- AI Tools for Social Media Content Creation
- AI for Sentiment Analysis in Social Media
- Predictive Targeting Tools
- Understand digital advertising basics and success stories
- Learn to analyze competitors and the market
- Get to know buyer personas and the buyer journey
- Explore key advertising platforms
- Paid ads strategy
- Understand how ads work on social media platforms.
- Learn the pros and cons of Facebook and Instagram ads.
- Explore Facebook Business Manager and ad account setup.
- Learn about different types of ad campaigns and how to create them.
- Ad account objective types
- Explore ad targeting, retargeting, and practical application.
- Boost and Campaign differences
- When to use each
- Practicing Ads
- Creating visual content
- Creating a complete ad structure
- Key advertising metrics and analysis
- Budget allocation principles
- Ad campaign optimization
- Student project presentations
- Introduction to Meta Pixel
- Setting Up Meta Pixel
- Custom Events and Standard Events
- Conversion Tracking
- Audience Segmentation
- Analyzing and Reporting
- Q&A
- The Role of Content in Marketing
- Aligning Content with Business Goals
- Content Planning & Research
- Idea Generation Techniques
- Finding Your Voice and Style
- Trend Monitoring and Research
- Transforming Ideas into Actionable Content
- Introduction to Content Creation Tools
- Practical Reel Making Workshop
- What a prompt is and why it determines 80% of the result
- How to formulate tasks correctly for AI and how to “think” like AI?
- Prompt structure and common mistakes that undermine results
- How to influence composition, emotional tone, style, and quality?
- How to achieve consistent, controlled results instead of random outputs?
- How does AI work in image generation?
- Differences between Nano Banano Pro, Seedream, Midjourney, and other neural networks
- When and which tool to use for specific goals
- Realistic and stylized imagery
- Light, camera angles, atmosphere, and color palette
- Changing backgrounds, objects, poses, and clothing
- How to write effective prompts for video creation?
- Differences between Kling, Wan, Google Veo, Midjourney, and other neural networks
- Controlling video elements: motion, rhythm, and style
- Introduction to marketing analytics and GA4
- Difference between users, sessions, events, and conversions
- Understanding traffic sources and channels
- Analyzing campaign performance in GA4
- Tracking user behavior on the website
- Setting and reviewing key events/conversions
- Reading reports: Acquisition, Engagement
- Identifying best-performing channels and content
- Basic UTM crating& tracking logic
- Introduction to ManyChat and message automation
- Building automated conversation flows
- Welcome messages and keyword-based replies
- Lead collection through chatbots
- Segmenting users based on actions or answers
- Using buttons, quick replies, and tags
- Basic follow-up and remarketing flows
- Measuring chatbot performance
- Best practices for clear and human-like automated communication
- Creating a Bot
- Basic Steps to Create and Deploy a Bot
- Telegram as a marketing channel
- Creating a basic Telegram bot
- Telegram stickers as a branding tool
- Creating and uploading basic sticker packs
- CRM Basics (tool: Hubspot)
- Introduction to CRM communications & psychology
- Welcome Flows
- Retention Emails
- Newsletter Strategy
- Planning and Executing Campaigns
- Examples of Successful Campaigns
- Building an Email List
- Segmentation
- Al Email Writing (html)
- Key Metrics to Track
- Analytics and Optimization
- Email marketing tools (hobspot, mailjet)
- Practical lesson
- What is SEO and why it matters?
- How search engines work
- What are bots and crawlers?
- Crawling vs indexing vs ranking
- Website authority and trust
- Technical SEO vs On-page SEO vs Off-page SEO
- Basic website structure
- How Google decides what to rank?
- Common SEO myths beginners believe
- Examples of good vs bad SEO
- Beginner-friendly SEO quiz
- What is technical SEO?
- Importance of crawlability
- Importance of indexability
- Mobile friendliness
- Page speed basics
- Website architecture
- XML sitemaps
- Robots.txt basics
- Common technical SEO mistakes
- Simple technical audit process
- Practical Activities
- What are keywords?
- Why keyword research matters?
- Search intent
- Types of search intent
- How Google SERPs reveal intent?
- Keyword research basics
- Topic research
- Entities and topical relevance
- Topical authority basics
- How to analyze competitors?
- Practical Activities
- What makes content rank?
- Content structure basics
- Using headings correctly
- Title tags and meta descriptions
- Content readability
- Internal linking
- Avoiding keyword stuffing
- Good vs bad SEO content
- AI-assisted content optimization
- Practical Activities
- Learning Material
- What are backlinks?
- Why backlinks matter?
- Authority vs relevance
- Types of backlinks
- Anchor texts
- Good links vs spam links
- How Google evaluates links?
- Basic competitor backlink analysis
- Common link-building myths
- Examples of strong back
- Guest posting
- Outreach basics
- Digital PR basics
- Building relationships
- Finding outreach opportunities
- Link insertion basics
- Outreach email structure
- Tools for outreach
- Common outreach mistakes
- Case studies
- Practical Activities
- Choose website together
- Technical audit in Screaming Frog
- Crawlability/indexability review
- Keyword research
- Search intent analysis
- Content optimization discussion
- Competitor analysis
- Build complete SEO strategy together
- Prioritize fixes and opportunities
- What is Google Search Console?
- What is Google Analytics?
- How to track SEO performance?
- SEO KPIs beginners should understand
- Organic traffic basics
- CTR, impressions, clicks, rankings
- Landing page analysis
- User behavior basics
- Rank tracking basics
- Practical Activities
- How AI search is changing SEO?
- AI Overviews, ChatGPT, Perplexity
- Domain citations and brand mentions
- Topical authority in AI search
- Why trusted sources matter?
- Entities and semantic understanding
- AI-friendly content structure
- Traditional SEO vs AI SEO
- How brands appear in AI-generated answers?
- Future of SEO and search behavior
- Practical Activities
- PPC fundamentals: History, evolution, and current trends
- Google Ads types
- Comparison of PPC with other digital marketing channels
- A detailed walkthrough of campaign structure, including hierarchy (campaigns, ad groups, ads), opening a Google Ads account
- What are negative and positive keywords?
- Introduction to PPC tools and vocabulary
- Open up game
- Introduction to keyword match types
- Advanced and practical keyword research techniques, including long-tail, negative keywords, etc.
- Competitor research
- Campaign Set up (Campaign Level)
- Practical part + Homework
- Open up game
- The psychology of ad copywriting.
- Advanced ad creation techniques: Responsive ads, dynamic ads, extensions, and A/B testing.
- Setting up a campaign (Ad group and Ad Level)
- Homework
- Open up game
- Quality score: What is it and how to enhance it?
- Best practices for improving ad relevance and quality score.
- What is SKAG and traffic sculpting?
- Budgeting and Bidding types
- What is the budget scale?
- Practical part + Homework
- Open up game
- Conversions set up in Google Ads, GA4, GTM
- Google Ads Editor
- Landing Page optimization tips
- Campaign optimization tips
- Practical part + Homework
- Open up game
- Display campaign overview and set up
- Audience types and setup
- Remarketing audience setup
- How to optimize Display campaigns?
- Practical part + Homework
- Open up game
- Shopping campaign overview and set up
- Merchant Center overview and set up
- Shopping campaign optimization tips
- Practical part + Homework
- Open up game
- Video campaign overview and set up
- Video campaign types
- Video campaign bidding strategy types
- Performance Max campaign overview and set up
- Practical part + Homework
- Open up game
- Application campaign overview and set up
- Demand Gen campaign overview and set up
- Final Q/A
- Preparation for exam
Course details
🗓
Schedule
Monday 19։30-22։00
Thursday 19։30-22։00
💳
Payment
Monthly
🎓
Certificate
On completion
48 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start Digital Marketing Full Course?
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65,000 ֏
6 months · Starts — Jun 29, 2026
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