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Design
·Offline
Graphic Design Level Up Course
Branding / brandbook Visual identity systems Labels, packaging Design Thinking Principles Creative Advertising and Poster design AI Tools and Project Design
What you'll gain
- ✓ Branding / brandbook
- ✓ Visual identity systems
- ✓ Labels, packaging
- ✓ Design Thinking Principles
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
3 months
Format
Offline
Level
Intermediate
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who is this course for
-
✓
Professionals
The course is also intended for experienced designers who want to undergo retraining, deepening their knowledge and skills.
What you will learn
- ✓Branding / brandbook
- ✓Visual identity systems
- ✓Labels, packaging
- ✓Design Thinking Principles
- ✓Creative Advertising and Poster design
- ✓AI Tools and Project Design
Program
Discussion, introductions Design Thinking, Part 1 What design thinking really is Research, Empathy, Iteration, Testing Key stages Problem definition
Design Thinking, Application, Part 2 Searching for solutions Prototype development Testing / Feedback Final stage / The Pivot
The secrets and effectiveness of brainstorming Individual and team brainstorming methods Application techniques and practice Preparatory team work Transformation Analysis segment
Typography Design Design styles: Serif, Sans Serif, Script, Monospace, and Display Typography in logos and brand marks Typography in poster design Typography in visuals
Color, color separation in design / Color separation, color in design The psychological use of color Use of emotional and expressive colors Black, white, and red colors Color in advertising and design Monochrome colors: RGB, CMYK, Pantone Color combinations in design
AD / Creative Advertising Agitation advertising (Agitation AD) Distinctive, creative thinking Brief history Poster design
Artistic approach Thinking like an artist Artistic intuition Use of contrast, rhythm, and mood Inspiration and how to train your creative eye Balancing freedom and structure in visual design
AI / Artificial Intelligence Concept generation AI as a creative tool Prompts Types, styles, visual directions AI in advertising and design
Clients, customers, orders Strategic approach Client psychology Tone, visual materials, and correspondence Professional strategy Sustainable collaboration
Project design Research Mood board Concept Use of mockups HOMEWORK
Difficulties with the customer company during the order How to avoid excesses?
Exam Graduate psychology tips Question - answer Introduction to the second trainer
The role of the label in a product Text hierarchy and proper information placement Visual impact on the shelf Technical constraints (size, shape, printing)
Types of packaging Relationship between form and graphics Emotional vs. functional approach Trends and sustainable packaging
Printing fundamentals CMYK, bleed, crop marks Types of paper Common printing mistakes
Mockup mindset Realistic vs. conceptual presentation Packaging + environment Visual storytelling
Product line logic Consistency and variety Different flavors / variants Shelf unity
What to show, what to hide? Communicating the design concept Speaking the client’s language Managing feedback
Brand ≠ logo Brand essence and mindset Why a brand starts with an idea?
Target audience Positioning Brand tone and personalization Design as a business tool
Types of logos Sketching → Idea → Digitization Balance
Color systems Typography system Grids and rules Consistency
Business materials Visuals for social media Packaging - brand connection Synchronization
Brand Logo Uniqueness Packaging Print materials Presentation Exam
Course details
🎓
Certificate
On completion
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedDesign
Ready to start Graphic Design Level Up Course?
Book a free consultation and reserve your place in the next cohort.
65,000 ֏
3 months
70% booked
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