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Management
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Product Management Essentials + PSPO Certification
Why participate in the "Product Management Essentials + PSPO Certification" We have enhanced our "Product Management Essentials + PSPO Certification" course to encompass a compreh...
What you'll gain
- ✓ Customer discovery
- ✓ Product/Market Fit
- ✓ Prototyping
- ✓ Feature Building
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
3 months
Format
Offline
Level
Beginner
Starts
May 23, 2026
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
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Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
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Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
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Become part of a large professional community of students, graduates, trainers, and industry specialists.
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Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why participate in the "Product Management Essentials + PSPO Certification"
We have enhanced our "Product Management Essentials + PSPO Certification" course to encompass a comprehensive range of professional topics. This course is now led by two seasoned trainers, Hrant Sedrakyan and Kristine Petrosyan. The curriculum covers all the fundamental aspects of Product Management, including Customer Discovery, Product/Market Fit, Prototyping, Feature Building, Agile Fundamentals, Product Development Lifecycle, Metrics and analytics (you can find detailed information in the program section). In addition to the core topics, we've integrated the following elements into the expanded course:- You will familiarize yourself with the essentials of the PSPO exam and receive guidance to help you pass it
- We'll provide an extensive list of literature for you to read and discuss in a Book Club format
- Guest speakers specializing in UX|UI and Data Analytics will enrich your learning experience
- During the course, you will work on developing your own product
- You will have a 1-1 feedback session with the trainer to discuss your product
- At the end, you will have a finished product that you can showcase when applying for a job
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Who is this course for
-
✓
Beginners
The Product Management course is open to individuals who are new to the field, proficient in English, possess computer skills, and are motivated to acquire expertise in a new profession.
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✓
Specialists from different backgrounds
Product Management is a common career choice for professionals transitioning from other industries to the IT sector, particularly those with backgrounds in finance and services. If your work experience involves overseeing specific processes or managing teams, Product Management can serve as the next level in your career.
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✓
Specialists in related fields
Product Management is frequently embraced by individuals with experience in other tech roles, such as QA, Project Management, UX/UI Design, Sales, and more. If you've decided to pivot your professional trajectory and have an affinity for Product Management, this course is tailored to your needs. Your existing knowledge of tech company nuances and workflows will facilitate your learning in this profession.
What you will learn
- ✓Customer discovery
- ✓Product/Market Fit
- ✓Prototyping
- ✓Feature Building
- ✓PSPO exam preparation
- ✓Own product development
Program
- What is Product Management?
- What is a product?
- Role and responsibilities of a Product Manager
- A day in the life of a Product Manager
- Why companies need PMs
- Difference between Product Management and Project Management, BA, Design, and Engineering
- How AI is changing product work
- How PMs use ChatGPT, Claude, Gemini, and Perplexity?
- Prompting fundamentals
- AI for research, synthesis, writing, ideation, and presentations
- Risks, hallucinations, privacy, and responsible usage
- Practical exercise with PM use cases
- Problems and needs
- Problem validation
- Painkillers and vitamins
- Maslow’s hierarchy of needs
- Importance of customer-centricity
- Customer segmentation
- Persona definition
- Behavioral and needs-based segmentation
- Discovery inputs from interviews, feedback, and analytics
- AI-assisted clustering of user insights
- Product mission
- Product vision
- Business strategy
- Value proposition
- Identifying strategic opportunities
- Target audience
- Market research
- Competitor research
- Market opportunity analysis
- Using Perplexity, ChatGPT, and Claude for research support
- User interviews
- Focus groups
- Making discovery a habit
- Turning raw research into insights
- Synthesizing findings into action points
- Behavioral analysis
- Data analysis
- User feedback
- Design Sprints by GV
- Build-Measure-Learn loop
- AI-assisted ideation and edge case exploration
- Basic principles and usability heuristics
- User flows
- Process flow diagrams
- Customer journey maps
- Designing intuitive and trustworthy experiences
- UI and UX basics
- Wireframes, mockups, and prototypes
- Prototypes in usability testing
- Jobs-to-be-done
- Tools: Figma, FigJam, Miro, Lovable, v0
- Idea validation methods
- Experimentation
- Hypothesis testing
- Usability testing
- Quantitative and qualitative testing
- Experiment design for product ideas
- Prioritization frameworks
- MVP and MLP
- Product building vs scaling
- Hooked Model
- Value Proposition Canvas
- Lean Canvas / Business Model Canvas
- Roadmap building
- Outcome-based planning
- Balancing short-term and long-term work
- Aligning roadmap with vision and business goals
- Stakeholder communication around priorities
- Defining metrics
- B2B, B2C, and SaaS metrics
- Pirate metrics
- North Star Metric
- Metrics that show business success
- Product vs business metrics
- Funnels
- Outputs vs outcomes
- Data-driven decision making
- Tools: GA4, Mixpanel, Amplitude, Hotjar, FullStory
- PM and Data Scientist collaboration
- OKR framework
- Measuring feature success
- AI-related product metrics: adoption, trust, usefulness, retention impact
- Turning data into product decisions
- Product life cycle
- Product development lifecycle
- Diffusion of Innovation
- Discovery to delivery
- Iteration and continuous improvement
- Developing product concept
- Writing PRDs
- Epic, User Story, Task, Subtask
- Writing clear requirements
- Jira overview
- Writing requirements for smart, automated, or AI-enabled features
- Agile methodology
- Agile vs Waterfall
- Agile Manifesto
- Agile mindset in product teams
- Empiricism
- Scrum values
- Scrum roles
- Scrum artifacts
- Scrum events
- Definition of Done
- Scaled Scrum
- Forecasting and product planning
- Scrum myths
- Empathy-driven product development
- Understanding stakeholders
- Managing expectations
- Feedback gathering
- Influence without authority
- Communication
- Strategic and analytical thinking
- Problem solving and critical thinking
- Leadership and influence
- Time management and prioritization
- Emotional intelligence
- Technology basics for PMs: frontend, backend, API, JSON, databases, microservices, AI basics
- Job interview preparation: STAR, hiring tasks, portfolio
- Short overview, and description of the product
- Mission, Vision, Goals
- What problem does it solve? Value Proposition
- Target users, user persona.
- Discovery – Research, general overview, insights
- User journey map
- MVP Scope, Validation of the scope
- Success criteria, metrics
- Product landing page presentation
Course details
🗓
Schedule
Wed 7:00 pm - 9:30 pm
Sat 11:00 am - 1:30 pm
💳
Payment
Monthly
🎓
Certificate
On completion
24 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedManagement
Ready to start Product Management Essentials + PSPO Certification?
Book a free consultation and reserve your place in the next cohort.
65,000 ֏
3 months · Starts — May 23, 2026
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