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Marketing and PR
·Online
SEO Full Course (AI Powered)
Why participate in the "SEO Full Course" ? How to make Google and other search engines see you, trust your content and multiply the visitors to your website? That's what the cours...
What you'll gain
- ✓ Onsite SEO
- ✓ Offsite SEO
- ✓ Technical SEO
- ✓ Keyword research
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Online
Level
Beginner
Starts
May 12, 2026
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why participate in the "SEO Full Course" ?
How to make Google and other search engines see you, trust your content and multiply the visitors to your website? That's what the course is about. We developed the program with you in mind. Even beginners in SEO can quickly integrate, understand the nuances and acquire a new profession. The only skills required are:- Perseverance and patience
- Intermediate level of English
- Online research skills
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Who is this course for
-
✓
Beginners
The course is suitable for beginners who aim to specialize in SEO, understand how search engines work, and make their products more visible on the Internet. SEO is undergoing important changes at the moment. Many tools and methods have lost their effectiveness, new ones are emerging instead. That’s why now is the right time to delve into the SEO profession.
-
✓
Related industry professionals
Many marketing professionals need to learn SEO to perform their work more effectively. If you are a copywriter, generate and distribute content, or work in other fields of Digital Marketing, SEO can be the next step in your professional growth.
What you will learn
- ✓Onsite SEO
- ✓Offsite SEO
- ✓Technical SEO
- ✓Keyword research
- ✓Website optimization
- ✓Technical audit
Program
- How search engines crawl, index, and rank
- The three pillars: on-page, off-page, technical
- How SEO drives traffic, leads, and revenue
- The SEO mindset
- Full course roadmap walkthrough
- PageRank and E-E-A-T
- Core algorithm updates: Helpful Content, Panda, Penguin, Core updates
- How Google evaluates quality, trust, and authority
- What gets sites penalised and why
- Search intent in depth: informational, navigational, commercial, transactional
- Keyword metrics: volume, difficulty, CPC, SERP features
- Topic clusters and content architecture
- Building a keyword strategy aligned to business goals
- Identifying real SEO competitors vs business competitors. Extracting competitor keyword data
- Keyword gap analysis; what they rank for that you don't
- Turning gaps into a prioritised opportunity list. SERP analysis
- Students build a complete keyword map for their project site, categorised by intent, priority, and funnel stage
- Map keywords to pages
- Identify quick-win vs long-term targets
- On-page signals: title tags, meta descriptions, heading structure, internal linking, content depth
- Writing for search intent. E-E-A-T in practice
- Content briefs
- What separates ranking content from content that doesn't
- Students optimise a real underperforming page end-to-end: rewrite title and meta, fix heading hierarchy, improve internal links, strengthen content based on SERP analysis
- Build a content brief for a new target keyword
- Crawlability and crawl budget. Indexability: no index, canonical tags, hreflang
- URL structure and site architecture
- Sitemaps and robots.txt
- HTTPS and security signals
- How technical debt silently blocks rankings
- Core Web Vitals in depth: LCP, CLS, INP; what causes them and how to fix them
- Site speed optimisation: image compression, caching, render-blocking resources. Structured data and schema markup
- JavaScript SEO basics
- Mobile-first indexing
- How to run a complete technical-first SEO audit on a real website?
- Crawl analysis, indexation check, on-page review, Core Web Vitals assessment, and backlink snapshot
- Categorise and prioritise all findings. Deliver a client-ready audit report
- GA4: traffic sources, engagement, conversions, channel attribution
- GSC deep dive: impressions, clicks, CTR, position, index coverage, Core Web Vitals report
- How to use both tools to diagnose drops, find opportunities, and build a reporting habit?
- Intro to Looker Studio
- Why do backlinks matter and how Google evaluates them?
- Domain authority, link relevance, anchor text, dofollow vs nofollow?
- White-hat strategies: digital PR, guest posting, broken link building, resource pages, HARO
- Students identify real link opportunities for their project site
- Build and vet a prospect list
- Write outreach emails that get replies
- How ChatGPT, Perplexity, and Google AI Overviews discover, evaluate, and cite content
- What signals drive LLM visibility. How to optimize existing content for AI citation?
- Students test their content live and build an AIO checklist
- Building a full SEO strategy combining all course elements into one coherent plan
- Setting KPIs and tracking them
- Building a client-ready SEO report from GA4 + GSC data
- How to present results clearly to non-SEO stakeholders
- Writing an SEO CV that gets interviews
- Building a portfolio from course work.
- How SEO interviews work: common questions, what interviewers actually look for
- Test tasks: what they are, how to approach them, common mistakes
- Live walkthrough of a real SEO test task from brief to output
- Students present their complete SEO strategy: keyword map, content plan, technical audit, link building pipeline, AIO recommendations, and KPI dashboard
- Live instructor feedback per presentation
Course details
🗓
Schedule
Tuesday 7:30 pm - 9:30 pm
Thursday 7:30 pm - 9:30 pm
💳
Payment
Monthly
🧭
Internship
Included
🎓
Certificate
On completion
16 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start SEO Full Course (AI Powered)?
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59,000 ֏
2 months · Starts — May 12, 2026
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