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Marketing and PR
·Offline
SMM Work-Study Mastery
Whether or not to choose this profession? During this course, we will study a number of professional and marketing skills necessary for SMM specialists, which will help them becom...
What you'll gain
- ✓ Techniques for making the right marketing strategy
- ✓ Accurate work with clients based on real cases
- ✓ Marketing plan development on all social platforms
- ✓ Job analysis with a mentor
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Offline
Starts
Dec 09, 2022
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
About the profession
Whether or not to choose this profession?
During this course, we will study a number of professional and marketing skills necessary for SMM specialists, which will help them become a quality and multi-functional specialist. At different stages, guest speakers from other branches of Digital Marketing will be present at the lectures to transfer valuable knowledge and apply it in the best way as an SMM specialist. During the course, BDG will provide a budget to activate ads and understand targeting in practice. This will help to quickly understand and apply the acquired knowledge, which in turn will be an incentive to enter the labor market faster. If you want to study:- All the right SMM techniques and secrets
- Work on real cases
- Take part in practical classes at a marketing agency
- Show high results and get a job offer then this course is for you!
Individual consultation
before and after the course
Who is this course for
-
✓
Beginners
The course does not require any professional knowledge as it is of beginner’s level. If you have an online shop, want to get acquainted with marketing or choose any branch of it.
-
✓
Specialists in the field
Journalists and linguists who are good at creating content and have decided to expand their scope of work and enter the marketing field.
What you will learn
- ✓Techniques for making the right marketing strategy
- ✓Accurate work with clients based on real cases
- ✓Marketing plan development on all social platforms
- ✓Job analysis with a mentor
- ✓Knowledge on other branches of Digital Marketing
- ✓Accurate task division and time management
Program
- Introduction, history of marketing, meaning
- The main goals of marketing
- Traditional and Digital Marketing
- Consumer behavior, Maslow’s Pyramid
- What problems does marketing solve in business?
- The role of creating community in SMM and business
- The funnel of customer engagement
- How to attract customer attention, tools and rules
- The components of Content Marketing
- About Text Block
- About Visual Block
- Emojis, Mentions, urls
- Hashtags: types, roles, usage options
- Gifs, infographics, video infographics
- Main rules of writing texts
- How to create, edit and optimize texts
- The secrets of writing texts that sell
- The main models of selling texts: AIDA, PMHS, 4U, etc.
- 22 techniques for text titles
- Types of content that you can use in social media
- Introduction, about the platform
- The users of the platform: age, gender, country, time spending here
- Types of pages in Facebook
- Fb Profiles: how to protect it, two factor authentication, etc.
- Fb Groups, main goals, tools
- FB Pages, tools
- Inbox, automated messages
- Insights of the pages, reportings
- Content creation tools
- Creator Studio, Business Suite
- Live videos, 360 photos, videos, 3D photos, difference
- Introduction, about the platform
- The users of the platform: age, gender, country, time spending here
- Personal and Business Accounts, difference
- How to attach FB and IG profiles
- Trends and how to always be aware of them
- How to promote a business using this platform?
- Tools of the platform
- Feed Posts: photos, videos, carousels
- IG Story, tools: Boomerang, Layout, Hands free, poll, questions, etc.
- IGTV: usage, tools
- Reels: usage, tools
- Live: usage, tools
- How to set up Facebook shop
- How to set up Instagram shop
- Design for Social Shops
- Collaborations with Influencers, how to’s
- How to create Influencers base, what information we have to include
- Buyer Persona, descriptions
- Segmentation principles, targeting
- Why am I seeing this or another ad?
- Business Manager: how to create, usage, tools
- Ad Accounts: how to create, billing, tools
- The types of audiences in business manager
- How to create an audience using our buyer persona description?
- Custom Audience: Tools
- Lookalike Audience: Tools
- Saved Audience: Tools
- The types of ads objectives and when we use them
- Brand Awareness Objective: how to set up this kind of ad
- Reach Objective: how to set up this kind of ad
- Engagement Objective: how to set up this kind of ad
- Traffic Objective: how to set up this kind of ad
- Instant Experience (Canvas), usage, how to set up
- Video Views Objective: how to set up this kind of ad
- Messages Objective: how to set up this kind of ad
- Conversions Objective: how to set up this kind of ad
- Lead Generation Objective: how to set up this kind of ad
- Ads analytics
- Main metrics to measure ads efficiency
- Reach, Impressions, CPR, etc.
- Reporting: how to collect all the metrics information and get the report
- About the platform, usage
- Personal and business accounts
- Content Creation, main tools
- Business Analysis
- Business Goals
- How to develop a Marketing Strategy
- Pointed that should be in a strategy
- Types of content you can use in social media
- Content Planning based on marketing strategy
- Date and time of content
- Budget Planning based on marketing strategy
Course details
💳
Payment
Monthly
🎓
Certificate
On completion
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start SMM Work-Study Mastery?
Book a free consultation and reserve your place in the next cohort.
55,000 ֏
2 months · Starts — Dec 09, 2022
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