Career Advice
Get practical guidance on career growth, job search, interviews, CV improvement, and the next steps in your professional path.
Marketing and PR
·Offline
SMM Architecture: From Tools to Strategy
Why attend the "SMM Architecture: From Tools to Strategy" course? If you're seeking comprehensive knowledge and skills in the SMM (Social Media Marketing) industry, then the "SMM...
What you'll gain
- ✓ Basics of Digital Marketing
- ✓ Facebook Marketing
- ✓ Instagram Marketing
- ✓ FB and IG ads
✓ Free consultation · Certificate on completion · Practical learning · Certificate-ready · BDG since 2009
Duration
2 months
Format
Offline
Level
Beginner
Starts
Jun 27, 2026
Certificate
On completion
The BDG ecosystem
More than a course
At BDG, learning continues beyond lessons. You get access to guidance, community, events, spaces, and resources that support your professional growth.
Personal Branding
Learn how to present your skills, build professional visibility, and create a stronger personal brand in your field.
Free Webinars & Seminars
Join free webinars, seminars, and open sessions every month to keep learning, meet experts, and discover new opportunities.
Big Community
Become part of a large professional community of students, graduates, trainers, and industry specialists.
Coworking Spaces
Use BDG spaces for learning, networking, teamwork, and focused work when you need the right environment to grow.
Library
Access useful books, materials, guides, and learning resources selected to support your development.
Who can you become?
Why attend the "SMM Architecture: From Tools to Strategy" course?
If you're seeking comprehensive knowledge and skills in the SMM (Social Media Marketing) industry, then the "SMM Architecture: From Tools to Strategy" course is designed with you in mind. This course caters to both beginners and individuals with some prior experience who aim to delve deeper into the field. The primary objective of "SMM Architecture: From Tools to Strategy" is to cultivate a marketing specialist's mindset, enabling participants to view and approach their work from a professional marketer’s perspective. The course covers marketing strategy development and brand promotion fundamental principles and tools for various social media platforms. Key platforms of focus include Facebook, Instagram, Telegram, and LinkedIn. To enroll in this course, a B1 level of proficiency in English, familiarity with the Google Drive toolkit, and access to a personal computer are required. The course has been expanded and updated to include the latest industry updates. The program focuses on strategic thinking and the marketer’s mindset forming more than ever. We have also included 2 workshop classes to dive deeper into Meta’s Ads Manager and SMM strategy development. Throughout the course, you will create your personal project from scratch and work on its promotion using the advertising budget provided by BDG. All homework is checked and discussed individually. You will have individual feedback on your advancement and results. Upon successful completion of the "SMM Architecture: From Tools to Strategy" course, participants will be well-prepared to apply for junior SMM specialist positions, start freelance projects or to effectively promote their own brands.Get 5% Cashback
Pay with 
QR Code
Who is this course for
-
✓
Beginners
The course does not require professional knowledge. However, a B1 level of proficiency in English, familiarity with the Google Drive toolkit, and access to a personal computer are required.
-
✓
Specialists with certain experience
If you are currently employed in the field of marketing but believe that you could benefit from enhancing and organizing your knowledge, SMM Architecture is tailored to meet your needs.
What you will learn
- ✓Basics of Digital Marketing
- ✓Facebook Marketing
- ✓Instagram Marketing
- ✓FB and IG ads
- ✓Telegram toolkit
- ✓LinkedIn toolkit
Program
- Introduction, history of marketing
- The main goals of marketing
- What problems does marketing solve in business?
- Differences between traditional and digital marketing
- Branches of digital marketing
- What is Social Media Marketing, the Role in Digital Marketing
- Role of Social Media Marketing
- Social Media Marketing Benefits for Business
- The psychology of buyers using social networks
- Factors determining user behavior
- The components of Content Marketing
- The use of visual content in social networks
- How to attract customer attention, tools and rules
- Main rules of writing texts for social media
- How to create, edit and optimize texts
- The secrets of writing texts that sell
- The main models of selling texts: AIDA, PMHS, 4U, etc.
- The importance of CTAs in online sales
- The platform features
- How does Facebook’s algorithm work?
- The users of the platform: age, gender, country, time spending here
- Types of pages in Facebook
- Facebook personal profile, security settings
- Meta Business Suite
- Analyzing Facebook Business Page metrics
- Facebook and Instagram messaging automation
- Facebook Events
- The platform features
- How does the Instagram algorithm work?
- The users of the platform
- Personal and Business Accounts, difference
- How to attach FB and IG profiles, its benefits
- How to promote a business using this platform?
- Instagram promotion strategies
- Tools of the platform
- Feed Posts: photos, videos, carousels
- Instagram Story as an engagement tool
- Reels: usage, tools
- Features and benefits of using Instagram Live
- Buyer Persona profiling and in-depth analysis
- Facebook and Instagram advertising goals and opportunities
- Importance of ads in social networks, how ads are shown to a targeted audience
- Online Ads Terminology
- Why am I seeing this or another ad?
- Business Manager: how to create, usage, tools
- Exploring the Ads Manager tool
- How to select and use ad account objectives according to business goals
- Audience targeting and segmentation
- How to create an audience using our buyer persona description?
- The types of audiences in business manager
- In-depth analysis of advertising results
- Reporting: how to collect all the metrics information and get the report
- What is a marketing strategy
- How to map social media customer journey
- Business digitalization (5 C's Analysis)
- The process of Social Media Strategy Development encompasses
- Establishing clear objectives and goals
- Choosing the right social media platforms for our audience.
- Creating a plan that aligns with our business objectives.
- Content Planning based on marketing strategy
- Budget Planning based on marketing strategy
- Linkedin Marketing
- Telegram Marketing
Course details
🗓
Schedule
Wednesday 19:00-21:30
Saturday 11:00 - 13:30
💳
Payment
Monthly
🧭
Internship
Included
🎓
Certificate
On completion
16 lessons
Frequently asked questions
Each course is labelled beginner, intermediate or advanced. If you are unsure, book a free consultation and we will help you choose.
Flexible payment options are available for most programs. Contact us to discuss the right plan for you.
Certificates
Certificates you can receive
Depending on the course format and results, students can receive one of BDG's certificate types.
- ✓ Verified BDG certificate
- ✓ QR / signature-ready format
- ✓ Armenian & English certificate design
Co-branded
Participation
For students who actively participate in the course learning process.
For active participationCompletion
For students who complete the course requirements and finish the program.
For successful completionExcellence
For students who complete the course with outstanding results and strong performance.
With distinctionHR Drone
A co-branded certificate for selected HR and partner-certified programs.
Co-brandedMarketing and PR
Ready to start SMM Architecture: From Tools to Strategy?
Book a free consultation and reserve your place in the next cohort.
55,000 ֏
2 months · Starts — Jun 27, 2026
Keep exploring
Related courses
Marketing and PR
•2 months
•Offline
Marketing Fundamentals Course
Starts Oct 2022
Beginner
Certificate
Marketing and PR
•2 months
•Online
SEO Full Course and Internship
Starts Feb 2026
Beginner
Certificate
New
